7-Eleven Australia signs partnership with Daniel Sanders
7-Eleven Australia signs partnership with Daniel Sanders, announced while he competes at the 2026 Dakar Rally
Melbourne, Australia, 8th January 2026
7-Eleven Australia has announced a long-term athlete partnership with Australian rally rider Daniel Sanders, marking a collaboration built around performance, endurance and life on the road.
The partnership is being announced while Sanders is currently leading the 2026 Dakar Rally, one of the most demanding endurance events in global motorsport, providing a real-time
demonstration of the values underpinning the partnership.
The agreement positions Sanders as an ongoing ambassador for the brand, with the partnership set to extend across content and activations that reflect the realities of Australian driving
culture and endurance sport. Sanders, the 2025 Dakar Rally winner, competes at the highest level of global endurance motorsport, where consistency, preparation and performance under pressure are critical.
Sanders, who hails from a fourth-generation apple orchard in Victoria’s Yarra Valley and
regularly splits his time between high-performance racing and life on the farm, understands the value of dependable fuel and convenient stops on long days managing tractors, utility vehicles and road trips back to Melbourne.
The partnership also connects to 7-Eleven Australia’s long-standing relationship with Mobil, whose fuels are developed and tested in extreme motorsport environments. What is proven under race conditions helps shape the fuels Australians rely on every day, reinforcing the
partnership’s focus on endurance, reliability and performance on the road.
“This partnership is about backing performance over time, not just showing up for a single logo moment,” said Matt Keogh, Chief Commercial Officer, 7-Eleven Australia.
“Daniel represents endurance, preparation and resilience, qualities that resonate with how
Australians fuel up and keep moving, whether they’re crossing the country, racing across
continents or simply heading out at dawn to manage the family orchard.”
Sanders’ story, spanning elite motorsport and life on a family apple farm in regional Victoria, is also the subject of a recently released documentary, highlighting the everyday realities behind his career.
Sanders said the partnership reflects a shared mindset rather than a single race.
“Dakar is one of the hardest things you can do in motorsport, but it’s just one chapter in a much bigger journey,” Sanders said.
“Whether I’m prepping for desert stages or out on the farm before sunrise, having partners who understand endurance, preparation and everyday logistics makes all the difference.”
While Dakar marks the first major moment of the partnership, the collaboration is designed for the long term, with further storytelling, appearances and initiatives planned beyond the race, following Sanders on and off the track.
ENDS
For more information, please contact:
Melanie Campbell | melanie.campbell@7elevenaustralia.com.au | 0468 309 452
About 7-Eleven Australia:
7-Eleven Australia is the country’s leading convenience retailer, embedded in neighbourhoods across Australia. Whether it’s lunch on the go, fuel for the road, a quick top -up shop or a snack break – Anytime is 7-Eleven time.
Our purpose is simple: to make everyday easier so Australians can live a good life.
Our ambition is for every Australian to say, 7-Eleven is “my convenient neighbourhood store.” With over 750 stores, a diverse team of 9,000 people, and strong partnerships, we serve and connect with millions of Australians every week.
Learn more at 7eleven.com.au